Is authenticity still alive in marketing? My guest in this episode is Bethany Parker, Founder & CEO of the Cresso Collective. She and I talk about finding authenticity in leadership in the least expected ways, how the Women President Organization creates a safe space for businesswomen to be authentic, how to infuse authenticity and human connection in AI-enabled marketing efforts and how it is our civic duty to authentically seek out understanding of our political landscape regardless of leanings. We also explore branding, marketing and sales initiatives for one of the many early-growth companies she has led. If you have a passion for growth and scaling in business, this is the listen for you.