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Two-thirds of business owners worry AI is making their company feel less personal, and we get why. Customers can spot generic AI writing fast: the recycled phrasing, the hollow enthusiasm, the “close enough” tone that makes a message feel like it came from a machine instead of a real person. When that happens, you pay what we call the authenticity tax, and the bill shows up in trust, warmth, and repeat business.

Jason Wright and Georgia break down a practical way to keep AI from flattening your customer experience without throwing away the speed and leverage that AI tools can bring. We talk about the “behind the curtain vs in front of the curtain” workflow: let AI help with research, sorting, and first drafts, then make sure a human makes the final call on anything that lands in front of a customer’s eyes. If your brand voice matters, that one rule does a lot of heavy lifting.

We also get specific about chatbots and why they’re the riskiest place to fake humanity. A bot answering “What are your hours?” is fine. A bot pretending to have feelings about a frustrating situation is where customers feel deceived. The real strategy is matching the tool to the moment and deciding where the seam is visible. We end with a simple question you can use as a safeguard: “Would this customer feel differently about me if they knew AI touched this?”

Plus, Jason shares a free one-page offer checklist to help you find leaks before you spend more on ads or content: highticketchecklist.com. If this helped, subscribe, share it with a business owner who’s wrestling with AI, and leave a quick review so more people can find the show.

If this sparked ideas for your brand or business, subscribe for more deep dives, share the show with a founder who needs focus, and leave a quick review to help others find it. Ready to explore your own AI-hosted podcast and growth system? Head to www.intentionallyinspirational.com, hit the blue button, and book a call with the human version of Jason Wright.