What author doesn't to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover.

In this show, Judith Briles deep-dives into branding.

-What is branding and why should you care?

-What steps should an author take to brand?

-Can an author have more than one brand?

Those questions and much more will be covered throughout the hour. Don't miss it!

Joining Dr. Judith Briles is Lori Ruff, passionate social influencer and the Chief Branding Evangelist of ALPHA. Another great show on AuthorU-Your Guide to Book Publishing.