The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

By Shawn Manaher interviews Hugh Howey C.J. Lyons, Tim Grahl, and Nick Cole on Book Marketing, Self-Publishing, Email Marketing & How To Sell More Books

Business

What's The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors about?

The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

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The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors episodes:

03.16.2017
Ep 145: “Million Dollar Book Business”
In this episode, Shawn shows you the entire setup to turn your book into a million dollar book business. No, it won't happen over night, but Shawn lays out a solid plan that you can start taking the first steps...
03.14.2017
Ep 144: “Network Net Worth”
In this episode, Shawn shares why networking is so important for authors. He also gives you specific tips to help you to start building those connections with other authors, even if you're shy.
03.09.2017
Ep 143: “Learning to Hack Learning”
In this episode, Shawn explores what it takes to take your author marketing skills to the next level: learning. He explores what holds people, probably even you, back, and what you can do to overcome that and make this year...
03.07.2017
Ep 142: “Making Of The Perfect Optin”
In this episode, Shawn explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make...
03.02.2017
Ep 141: “Coaching Breeds Author Success”
In this episode, Shawn examines how coaching, even informal coaching, can help you take your author business to the next level. He provides a snapshot of ABSOLUTELY FREE coaching (with zero sales pitches), helping you to identify the areas of...
02.28.2017
Ep 140: “Gumroad for Authors”
In this episode, we interviewed author Amy Young. She shared her journey to becoming an author, as well as her experience using Gumroad as an author, for selling your books but also using it to create additional income streams. Who...
02.23.2017
Ep 139: “Above The Noise”
In this episode, Shawn explores the formula for helping you to get above the noise of all of the other authors promoting their book. You will also learn who swindled him for all of his biscuits (seriously).
02.21.2017
Ep 138: “Goal Setting Check-in”
In this episode, Shawn looks back at the goal setting episode from the beginning of the year. Have your author goals for 2017 been put on the back burner or are they still your focus? Get some encouragement to blast...
02.16.2017
Ep 137: “Relying On Others”
In this episode, Shawn explores one of the best AND worst parts of this whole author business and business in general: relying on others. He also shows you how to prepare yourself to succeed in this ever-growing industry.
02.14.2017
Ep 136: “Honest Conversations on Book Marketing”
In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bolt. Shawn just hit "record" and they kept on talking. There are some great nuggets of...
02.09.2017
Ep 135: “Recognition of Hard Work”
We have another quick episode for you, where Shawn explores one of the struggles that authors face when they are trying to grow their self-publishing business. Don't miss this, as you'll surely relate to his experience.
02.07.2017
Ep 134: “Improving Kindle Book Rankings”
In this episode, we interviewed the Kindlepreneur himself, Dave Chesson. He shared great tips for authors to improve their Kindle book ranking, as well as how to get Amazon to send traffic to your book.
02.02.2017
Ep 133: “Making Money Fast?”
Shawn switches things up a little bit and explores an area of this business that consumes the thoughts of many self-published authors: making money fast. It's not a long episode, but listen and see where you can relate with Shawn's...
01.31.2017
Ep 132: “Book Marketing & Book Launches”
In this episode, we were joined by bestselling author and pro book designer, Joel Friedlander. He shared some awesome insights for authors needing to market their books. He also talked about how to have a successful book launch.
01.26.2017
Ep 131: “Authors Answers: How To Get Book Reviews”
In this episode of Author Answers, Shawn Manaher answers an call-in question from an author asking about the best ways to get book reviews. Shawn shares 3 main areas to focus on to help you get reviews for your book...
01.24.2017
Ep 130: “Author Answers: Author Street Teams”
In this episode of Author Answers, Shawn Manaher answers an email from a long-time listener about using street teams for helping you to market your book. He shares great tips about assembling and utilizing your street team, as well as...
01.19.2017
Ep 129: “Author Answers: Using KDP Select or Not”
In this Author Answers episode, R.J. Adams from Book Marketing Tools answers a question from author Vicki Cashman about whether using KDP Select is right for her book or not. R.J. shares some great tips and things to consider when...
01.17.2017
Ep 128: “Traffic, Subscribers, and Sales”
In this episode, Shawn expanded on the awesome goal-setting episode from last week, and shared the story of The Author Hangout podcast and how that directly relates to you as an author in growing your own traffic, subscribers, and sales...
01.12.2017
Ep 127: “Book Marketing Tips from Experts (Part 7)”
In this special episode of The Author Hangout, we have collected the answers from several of our past guests to our question, “If you had to start all over today as a self-published author, what 3 things would you tell...
01.10.2017
Ep 126: “Media Interviews & Book Marketing”
In this episode, we interviewed 9-year old self-published author, Emma Sumner (and her dad Sean). They shared some great insights about self-publishing, marketing, and tips for doing media interviews even if you're scared.
01.05.2017
Ep 125: “Book Marketing Tips from Experts (Part 6)”
In this special episode of The Author Hangout, we have collected the answers from several of our past guests to our question, “If you had to start all over today as a self-published author, what 3 things would you tell...
01.03.2017
Ep 124: “Goal Setting for Authors”
Shawn Manaher, owner of Book Marketing Tools, kicks off 2017 with some great tips on goal setting for authors. You have dreams and goals for your books in 2017 and Shawn shows you how to accomplish those goals with some...
12.29.2016
Ep 123: “Author Answers: Social Media Engagement”
In this episode, Shawn Manaher answers a great question about social media engagement from author Mike Stop Continues, in our popular "Author Answers" series. Shawn loves lists and he lists 4 great keys to proper social media engagement as an...
12.27.2016
Ep 122: “Speaking, Podcasts & Mailing Lists”
In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building your audience, and using speaking and podcasts to help increase your author profile.
12.22.2016
Ep 121: “Authors Answers: DIY Blog Tours”
In this episode, we answer another author question. In a twist, we invited past guest, Alana Terry, to answer a question about whether it is better to use a blog tour service or if you should run your own blog...
12.20.2016
Ep 120: “Book Launches & Pay-Per-Click Advertising”
In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help get even more sales for his books.
12.15.2016
Ep 119: “Author Answers: Choosing Comparison Titles”
In this episode, we took an audience question again. R.J. Adams, from here at Book Marketing Tools, answered the question and gave some great tips on how to choose comparison titles for your book to use in marketing.
12.13.2016
Ep 118: “Writing as a Career & Audiobooks”
In this episode, we interviewed bestselling author Nathan Van Coops. He discussed the mindset you need for how you approach your writing, some great tips for book launches, and how to create audiobooks and why you should.
12.08.2016
Ep 117: “Self-Publishing & Book Launches”
In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about self-publishing, as well as some book launch strategies and tips.
12.06.2016
Ep 116: “Podcasting for Book Marketing”
In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author career, whether you are a fiction or nonfiction author.
12.01.2016
Ep 115: “Author Answers: Best Marketing Activities”
We are introducing a brand new segment called Author Answers. We're taking questions from authors like you and answering them directly on this podcast. In this episode, we're answering a question from author Brennan McPherson about the best marketing activities...
11.29.2016
Ep 114: “Book Launches & Video Marketing”
We were joined by bestselling author Mimika Cooney. She shared some great insights about how to make your book launch even more effective, as well as how to use video to promote your book.
11.24.2016
Ep 113: “Writing Faster, Marketing Smarter”
In this episode, we interviewed bestselling author and prolific writer, Sean Platt. He discussed where he is taking his publishing business, how you can write faster, and how you can market your books smarter.
11.22.2016
Ep 112: “Book Marketing Momentum”
In this episode we were joined by bestselling author Austin Netzley. He shared with us his tips for not only a great book launch, but also how to keep that momentum going after the launch. He also talked about how...
11.17.2016
Ep 111: “Building Book Launch Teams”
In this episode, we're joined by bestselling author and book marketer, Jesse Tevelow. He shared great insights about some of the struggles he has faced in self-publishing and book marketing, as well how to build launch teams to supercharge your...
11.15.2016
Ep 110: “Book Launches and Distribution”
In this episode, we were joined by Kevin Tumlinson once-again. He shares his insights on book distribution tactics as well as some great tips for book launches. He also shares a hilarious "oops" moment regarding his recent book that you...
11.10.2016
Ep 109: “Email Lists & Facebook Live”
In this episode, we were joined again by bestselling author and book marketing coach, Shelley Hitz. She shared great insights into why building an email list is so important, how authors, even those who are introverts, can use Facebook Live...
11.08.2016
Ep 108: “Facebook Ads for Book Marketing”
In this episode, we interviewed bestselling author, Ernie Lindsey. He shared his "overnight success" that was 20 years in the making, how to use Facebook Ads to grow your book sales, and why he thinks brand consistency is so important...
11.03.2016
Ep 107: “NaNoWriMo, Writing, and Marketing”
In this episode, we were joined by author and entrepreneur James Blatch. He talked about how important NaNoWriMo was to his own writing, some writing tips, as well as some solid book marketing strategies.
11.01.2016
Ep 106: “Book Marketing Success & Failure”
In this episode, we were joined by bestselling children's author, A.J. Cosmo. He shared his insights into the things that brought him the success that he's seen, as well as some of the things that he's seen failure in, and...
10.25.2016
Ep 105: “Telling Stories & Reaching Readers”
In this episode, we were joined once again by bestselling author and book marketer, Rob Kosberg. He shared some great insights into some of the best ways to reach people, by telling a story, in the digital age. He also...
10.18.2016
Ep 104: “Connect With Other Authors”
In this episode, we were joined by previous guest and bestselling author, Michael Bunker. He shared what's been going on lately with his books, some of his top tips for authors, as well as his best tip: connect with other...
10.11.2016
Ep 103: “Maximizing Your Book Marketing”
In this episode, we were joined once-again by bestselling author and book marketing expert, Tom Corson-Knowles. He shared some of his latest insights, foreign-rights deals, editing and publishing advice, email marketing tips, and more.
10.04.2016
Ep 102: “Audiobooks and Book Marketing”
In this episode, we were joined by book marketer and audiobook narrator, Rye Taylor. He shared some great tips about how to get an audiobook created, what to look for in that process, the importance of having an audiobook and...
09.27.2016
Ep 101: “Author Email Marketing Automation”
In this episode we were joined by bestselling author, Andrea Pearson. She shared many insights including writing inspiration, how to grow your mailing list, and how she automated her email marketing tasks so she could focus on what she loves...
09.20.2016
Ep 100: “Looking Back, Looking Forward”
In this episode, our host Shawn Manaher reflected on the lessons learned, for us and for authors, in the past 100 episodes. He also hints at what we have coming for you both from Book Marketing Tools and The Author...
09.13.2016
Ep 099: “Maximizing Book Promotions”
In this episode, we talked with author and podcaster, Jamie Davis. He shared his experiences with how he got a BookBub promotion after many rejections, and how he maximized this promotional opportunity and was able to add thousands to his...
09.06.2016
Ep 098: “Meta Data Is Your Brand”
In this episode, we were joined by the owner of Bublish and book marketing pro, Kathy Meis. She shared some awesome insights about how meta data, while maybe something you've ignored, is probably the most important thing for your books...
08.30.2016
Ep 097: “Kindle in Motion & More”
In this episode, we were joined by bestselling author Rachel Van Dyken. She shared about her experiences as an author, what she thought about being in on the ground floor of the newest ebook reading experience, Kindle in Motion, and...
06.14.2016
Ep 086 – How To Create an Irresistible Opt-In Incentive
In this episode we are looking at How To Create an Irresistible Opt-In Incentive and giving you 36-optin incentive ideas to get you started.

What's The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors about?

Download our free app to listen on your phone

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors episodes:

Ep 145: “Million Dollar Book Business”

Ep 144: “Network Net Worth”

Ep 143: “Learning to Hack Learning”

Ep 142: “Making Of The Perfect Optin”

Ep 141: “Coaching Breeds Author Success”

Ep 140: “Gumroad for Authors”

Ep 139: “Above The Noise”

Ep 138: “Goal Setting Check-in”

Ep 137: “Relying On Others”

Ep 136: “Honest Conversations on Book Marketing”

Ep 135: “Recognition of Hard Work”

Ep 134: “Improving Kindle Book Rankings”

Ep 133: “Making Money Fast?”

Ep 132: “Book Marketing & Book Launches”

Ep 131: “Authors Answers: How To Get Book Reviews”

Ep 130: “Author Answers: Author Street Teams”

Ep 129: “Author Answers: Using KDP Select or Not”

Ep 128: “Traffic, Subscribers, and Sales”

Ep 127: “Book Marketing Tips from Experts (Part 7)”

Ep 126: “Media Interviews & Book Marketing”

Ep 125: “Book Marketing Tips from Experts (Part 6)”

Ep 124: “Goal Setting for Authors”

Ep 123: “Author Answers: Social Media Engagement”

Ep 122: “Speaking, Podcasts & Mailing Lists”

Ep 121: “Authors Answers: DIY Blog Tours”

Ep 120: “Book Launches & Pay-Per-Click Advertising”

Ep 119: “Author Answers: Choosing Comparison Titles”

Ep 118: “Writing as a Career & Audiobooks”

Ep 117: “Self-Publishing & Book Launches”

Ep 116: “Podcasting for Book Marketing”

Ep 115: “Author Answers: Best Marketing Activities”

Ep 114: “Book Launches & Video Marketing”

Ep 113: “Writing Faster, Marketing Smarter”

Ep 112: “Book Marketing Momentum”

Ep 111: “Building Book Launch Teams”

Ep 110: “Book Launches and Distribution”

Ep 109: “Email Lists & Facebook Live”

Ep 108: “Facebook Ads for Book Marketing”

Ep 107: “NaNoWriMo, Writing, and Marketing”

Ep 106: “Book Marketing Success & Failure”

Ep 105: “Telling Stories & Reaching Readers”

Ep 104: “Connect With Other Authors”

Ep 103: “Maximizing Your Book Marketing”

Ep 102: “Audiobooks and Book Marketing”

Ep 101: “Author Email Marketing Automation”

Ep 100: “Looking Back, Looking Forward”

Ep 099: “Maximizing Book Promotions”

Ep 098: “Meta Data Is Your Brand”

Ep 097: “Kindle in Motion & More”

Ep 086 – How To Create an Irresistible Opt-In Incentive