In this episode, I spoke with Danny Decker about the book he co-wrote with RJon Robins, "The Automatic Marketing Machine" which came out in 2022. The book combines direct marketing, nurturing emails and retention tactics to form a sustainable supply of ready-to-buy leads.

 

Danny Decker spent most of his childhood in West Africa, where his parents were missionaries. When he was young, he saw people spending a large portion of their day getting water. In a similar way, businesses struggle to get a steady supply of prospects, even though leads are as important to business owners as water.  In their frantic bid to fill their funnel, they commit random acts of marketing, looking to Danny just like the villagers that he once watched use up precious energy, spending much of their time on just subsisting.

 

He is based in Huntersville, NC with his wife, two kids, and a hyperactive German shepherd. Through the Automatic Marketing Agency, Danny now shows businesses how to secure their prospect-supply by building marketing systems that work to help businesses reach their full potential. 

 

Links to everything mentioned appear in the shownotes at https://funnelreboot.com