Ginni Saraswati reads a blog post from Andy Macleod entitled "The automotive digital enterprise: a today problem," published Friday, May 31st, 2019. Andy is director of automotive marketing for the Mentor portfolio at Siemens PLM Software, based in Austin. He is the author of handful of whitepapers, including "Chip Design for the Future of Mobility," compiled with help from occasional podcast co-host, Conor Peick. Andy has also made regular appearances on the podcast. His audioblog, "Cars, Mobility, Chip-to-City Design (and the iPhone4)" is the most downloaded episode of all time. And check out this long interview from fall of 2018 for more of his biography and backstory.

In this episode you’ll learn:

-The implications of the automotive industry moving towards new forms of transportation (01:00)

-What differentiates winner companies from those who will not survive over the next decade (01:45)

-How BMW CIO Klaus Straub describes the evolution of automotive IT systems (03:30)

-The benefits of converging the car-building and IT worlds (04:15)

-The meaning of digitalization and why should you care about it (05:10)

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