In this episode of The Avenues Innovation Series, we bring you a full debate hosted by Nexpring Horizons and chaired by Magdalena Depa Martynow.
The topic is one of the most important questions in reproductive medicine: “The edge of individualised patient care versus strict IVF protocol standardisation.”
Arguing for individualisation is Cristina Hickman, founder of Avenues, who believes IVF care should adapt to the unique needs of each patient. Representing the case for standardisation is Thomas Ebner, who highlights the importance of safety, consistency and reproducibility in clinical practice.
Together, they explore how the future of IVF should be shaped: through the stability and trust created by standardised protocols, or through a more flexible, patient centred approach that embraces innovation.
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