After taking some time off, Russ is right back at it. In this episode he shares some of what he does with his Free Time with you, and then goes on to review one of the books he read during that free time, The Average Joe's Marketing Book. (Whoops! You're not supposed to read business books on your free time!) This is Joe's “how to” manual on marketing, and it's well worth reading. He covers Automating your business, free recorded messages, his own customer conversion system, referrals, consumer awareness guides, testimonials, and pricing. Whew! That's a lot for one little book.

Links:

The I Love Marketing Podcast (start here...)

Piranha Marketing (consumer guide template)