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The Axle Sessions :: What's in that Popemobile?
What is the real story behind CarGurus' new SEM Plus product offering for dealers? Is this a model that gets dealers to pay for CarGurus’ own site traffic? Should 3rd Party Listing Sites even be offering Paid Search to Dealers? In this episode, Chris and Ryan are joined by a new voice - Axle, where the trio talks about inconsistencies coming from key figureheads in the industry, ranging from Customer Loyalty and Rewards Programs to CarGurus’ new SEM Plus product offering.
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By Ryan Jeffrey / AutoBurst MediaWhat is the real story behind CarGurus' new SEM Plus product offering for dealers? Is this a model that gets dealers to pay for CarGurus’ own site traffic? Should 3rd Party Listing Sites even be offering Paid Search to Dealers? In this episode, Chris and Ryan are joined by a new voice - Axle, where the trio talks about inconsistencies coming from key figureheads in the industry, ranging from Customer Loyalty and Rewards Programs to CarGurus’ new SEM Plus product offering.