"It’s not about the tech-it’s about the application of the tech to the way we live and the things we need." In episode 3 of The B Side, technology columnist David Rowan of WiredUK, author of Non-Bullshit Innovation, dispels some common myths about innovation, shares how some of the best companies are innovating differently, and reminisces about how his childhood love of compendiums fostered a love for lists of all kinds.