On the first episode of the eComm eXchange for 2025, we're joined by one of the B2B ecommerce OG's, Brian Beck.

Sitting down (virtually) with our own Michael Holden, the two talk about the world of B2B eCommerce, the lessons learnt from past failures, how the changing of the generational guard will affect ecommerce moving forward and so much more.

The two discuss:

👉🏻 Scaling your business in today's environment and in the face of global disruptions
👉🏻 The failures of the past and what lessons Brian gained from them
👉🏻 What a successful go-to-market strategy looked like to Brian during his career

Brian Beck Linkedin: https://www.linkedin.com/in/ecommerceexpertbeck/