Abby interviews Jon Miller, CMO at Demandbase and cofounder at Engagio and Marketo. Jon explains the four steps companies need to follow to engage with those leads that will drive business. Jon talks about the importance of creating a holistic buying journey, from beginning to end, that will enhance the relationship and create real opportunities.

"The B2B Four Steps Marketing Strategy" with Jon Miller

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"The B2B Four Steps Marketing Strategy" with Jon Miller

"The B2B Four Steps Marketing Strategy" with Jon Miller