The B2B Growth Hacking Playbook

WordPress runs over 40% of the web—but that also makes it the biggest target for hackers. Oliver Sild, founder of Patchstack, shares the hard truths about WordPress security, why websites get hacked faster than you think, and how threat intelligence and virtual patching are changing the game.

We dig into real-world examples of vulnerabilities hiding inside plugins, why over 30% of them stay unpatched, and why waiting for plugin updates can leave you exposed for weeks—or worse. You’ll hear how even "safe" websites get compromised through human error, poor cyber hygiene, and sophisticated phishing scams.

Oliver also breaks down a playbook for securing WordPress sites the right way: from smart hosting choices and network protection to two-factor authentication, password management, and securing admin accounts before it’s too late.

If you run a WordPress site—or if you’re serious about protecting your business online—this is the blueprint you can’t afford to miss. Got questions? Drop them in the comments. Let’s raise the bar on website security together.

What’s really holding digital products back from scaling? It’s not product features, but the chaos behind the scenes: billing issues, tax headaches, and slow shipping cycles.

I met with Vova Feldman, founder of Freemius, to discuss the evolution of Freemius as a merchant of record for SaaS organizations. Back when we first met in 2015 in New York, Freemius was a core solution for WordPress, and the platform has since evolved to support new SaaS builds, satellite solutions, micro brands, and other disruptive tests in use by small and large tech entrepreneurs.

Vova uncovers how small software teams can streamline operations, go global without drowning in compliance, and actually grow without hiring an entire finance department.

Key highlights we touch on:

• Why “merchant of record” is a cheat code for software growth
• How to launch globally without legal friction
• What most builders get wrong about subscriptions and scaling
• Real stories from product teams making it work with lean ops

If you’re building SaaS, selling software, or turning a service into a scalable product, this episode is packed with real, tactical insight.

💬 Got questions about pricing, global sales, or simplifying your ops? Drop them in the comments: Vova's answering.

👉 Want more like this? Hit subscribe and share this with your founder circle.

Too many teams are still chasing MQLs, playing the attribution game, and wondering why the pipeline is drying up.

The answer is full-funnel Account-Based Marketing(ABM), which is the leading playbook that high ACV B2B businesses prioritize this year.

Andrei Zinkevich, co-founder of FullFunnel.io, joined the podcast to discuss the broken state of B2B marketing—and what top-performing teams are doing differently in 2025.

Today we cover:

- Why RevOps isn't just reporting and dashboards

- How enterprise B2B companies waste intent data without even knowing it

- Why “silo syndrome” is killing cross-functional revenue growth

- The real reason your 2023 LinkedIn ads stopped working (hint: it’s not the algorithm)

- Scaling cross-functional GTM framework in the era of macro turbulence and AI

- Dealing with multiple stakeholders and securing executive buy-in

- How industry-wide virtual events fit perfectly in the full-funnel equation

- A smarter approach to pipeline creation through ABM, demand gen, and signal tracking

If you’re a CMO, RevOps lead, or a top-level executive trying to set benchmarks and hit targets in 2025 with limited resources, this episode will help you rethink your GTM strategy—without burning your team out or chasing shiny tools.

👉 Follow Andrei at fullfunnel.io/blog and subscribe to his Substack for weekly insights that actually move the needle (links below).

I was bogged with absurd bookkeeping and chasing invoice for a decade before I discovered doola, incorporated a couple of LLCs, and delegated all my bookkeeping to their Business-in-a-Box solution (which I personally call "The LLC Factory").

Join me as I chat with Arjun Mahadevan, founder and CEO of doola, about the opportunities to launch a compliant business from home in days, opening up the company and bank account even as a European, Asian, or South American citizen, optimizing payroll, license management, subscriptions, and taxes, and even structuring a holding co on autopilot with this model.

As a current client (and ambassador) who plans on opening two more LLCs in the next 12 months, I know firsthand that doola is the perfect solution for international entrepreneurs and B2B leaders needing an effortless LLC setup. I've recommended it dozens of times to fellow European founders, VC funds, investors, and solopreneurs who don't want to spend months waiting for the US features to drop and finally be announced elsewhere 6 to 12 months later.

In this episode, you will learn:

-The key mistake many founders struggle with and how to bypass it.

-How to form an LLC in just 1–5 business days.

-Why choosing a state like Wyoming can be more cost-effective than Delaware.

-The role and power of strategic partnerships in your business.

-How doola helps ensure IRS compliance for non-US entrepreneurs.

-How doola consolidates U.S. entity formation, bank accounts, bookkeeping, tax compliance, and e-commerce analytics into a single service.

If tariffs and macro turbulence keep you up at night, we have the best guest to answer the painful strategic B2B questions in this episode.

Today, we're joined by Brad Clayton, Regional Director of the CFO Centre, taking a deep dive into the current macroeconomic landscape and its impact on business strategy. We'll discuss the complexities of tariffs, recessionary pressures, and the strategic role of fractional CFOs in navigating these turbulent times. This conversation is tailored to business leaders - founders, regional directors, and executives seeking actionable insights on adapting to economic shifts, optimizing financial planning, and ensuring sustainable growth in an uncertain market.

And if you run a digital or service-based business, find out what impact tariffs will have on your business and reach out to https://www.cfocentre.com/us/ for working with Brad and his team alongside your C-suite.

Key insights from this episode:

✅ The real impact of tariffs on businesses (and how to prepare for 2025)

✅ Why some companies thrive during economic downturns while others struggle

✅ Workarounds and hedging strategies for businesses currently impacted by tariffs or delayed funding

✅ Strategies CFOs use to weather financial uncertainty

✅ Private equity trends and what investors look for in B2B companies

✅ The rise of fractional CFOs—why companies are opting for financial leadership on demand

With recession fears, rising costs, and fluctuating policies, companies need to be more strategic than ever. If you’re in leadership, finance, or considering expansion, don’t miss this conversation.

Drop your questions in the comments—we’ll make sure Brad sees them! And if you're looking for expert CFO insights, check out The CFO Centre.

Social networks are getting dumbed down every week - and even the titan of B2B - LinkedIn - is adopting clickbait, viral techniques, short reels, and tons of principles aligned around chasing eyeballs and likes vs. authenticity and content.

Pierre Herubel, a serial entrepreneur, veteran B2B LinkedIn creator, a former agency owner with a successful exit, and community builder with over 130K+ LinkedIn subscribers, explains his approach to building authority and actively engaging a B2B audience.

In this episode of the The B2B Growth Hacking Playbook, you’ll learn:

• Pierre's content playbook and the core pillars of building genuine content
• Establishing authority around value and know-how (and not clickbait)
• Targeting your ICP with 10X content, attracting CXOs and executives of 8-figure businesses and above
• The role of infographics, newsletters, and long-form content
• Common challenges in LinkedIn strategies and practical solutions
• How to develop a content-led business and a strong personal brand
• Balancing engagement with professional expertise

If you're tired of viral content hacks unrelated to closing actual revenue, this episode is for you.

Tune in and learn how high-quality content positions you as an industry expert and generates leads that actually convert.

As a busy B2B leader, you know LinkedIn is critical for building connections and driving revenue—but who has the time to manage it effectively? Meet Alex Boyd, founder of Aware—a LinkedIn management tool built to help professionals like you save hours while achieving better results.

🚀 Here’s what we cover:

• How Aware saves time while driving growth on LinkedIn
• The essential habits of top LinkedIn creators
• Why most engagement strategies fall flat—and how to fix them
• Predictions for the future of LinkedIn's algorithm and engagement trends

If you’re an executive, entrepreneur, or SaaS founder looking for smarter ways to grow your LinkedIn presence and build meaningful relationships, this episode is for you.

🎯 Ready to take control of your LinkedIn strategy? Try out Aware today and discover how it can transform the way you engage, connect, and grow on LinkedIn!

Forget generic email templates—Alexander Ivanov, co-founder of HyperGen shares the secrets to writing cold emails that land deals. Learn how to craft powerful sales playbooks, leverage AI tools like Clay, and stay ahead in today’s competitive B2B market.

🔑 Here’s what we cover:

• How to improve cold email deliverability to boost response rates.
• The importance of creating offers that resonate with B2B prospects.
• Using tools like Clay AI to make email outreach smarter and more personalized.
• Effective ways to build a lead generation pipeline that drives results.

💡 If you’re a B2B marketer, sales consultant, or business owner, this episode is packed with strategies to optimize your outreach and grow your revenue.

We also discuss LinkedIn retargeting, email automation, and key trends shaping email marketing in 2025.

Don’t miss out on our proven tactics for taking your sales efforts to the next level!

Join us as Angel Hadjiev, Managing Director of SeedBlink, shares a fresh perspective on tech investments and the future of venture capital. With a solid foundation from nearly a decade at Deloitte and hands-on experience in crowdfunding, Angel breaks down the trends reshaping high-stakes investing.

We’ll cover:

• Why MedTech and HealthTech are on the rise, and what’s drawing in everyday investors
• How SeedBlink is opening doors to high-growth tech startups that used to be reserved for the big players
• The real differences between B2B and B2C investments—and why B2B is delivering better returns right now
• The ins and outs of the secondary market: How it works, its benefits, and new options for early exit strategies

If you’re a seasoned investor, a tech enthusiast, or just curious about where startup funding is headed, Angel’s insights offer plenty to think about.

Have questions for Angel? Drop them in the comments below, and let’s explore new opportunities together!

Join business legend James Schramko as he pulls back the curtain on his remarkable journey - from managing Mercedes-Benz dealerships to becoming a top-rated coach for high-impact entrepreneurs. Get an insider's view of Schramko's unique success blueprint, including his "Three Tool Rules" for essential business efficiency and why timing is critical in every growth decision.

Schramko demonstrates practical, field-tested strategies to stand out in competitive industries like coaching and consulting.

We'll be covering:

- Navigating saturated markets and pivoting into new service lines

- Developing scalable income streams that drive consistent growth

- The performance-based coaching model that delivers real results for clients

- The progression of over a decade of business coaching (and different revenue lines)

- Revenue-based opportunities and partnership GTM

Whether you're scaling an established business or building a brand in today's landscape, these insights can take your strategy to new heights.

Drop your questions for James in the comments below!