The biggest channel that most business owners neglect is working with strategic partners.

One strategic partner can be worth ten new clients because they're constantly a source of new opportunity.

Partnering with entrepreneurs like Shay ☀️ Rowbottom, Mark Firth and Justin Knott / Kelley Knott created opportunities for my business that went above and beyond garnering a single new client.

But how do you find the right strategic partners?

And how do you engage them to work with you?

That's a big question and one I touch upon in the video below.

The TLDR versions:

+ Understand who compliments your services.

+ Create a campaign within Sales Navigator to find them.

+ Connect with 40-60+ a day

+ Reach out with a relationship first msg to explore the partnership.

+ And once on a call, figure out an easy way to test each others skills and build trust without risk (i.e. swap services and advise on your own account or a client who doesn't mind experimentation).

Take baby steps towards building trust and letting the relationship blossom.

Once it does it could be one of your strongest sources of opportunity going forward!

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