A recent SaaS company I worked with did everything right.

They were innovative. They had a killer product. And they'd raised a good amount of investment.

Despite all that they had trouble getting clients outside of their network.

The problem was their product was TOO robust.

And the complexity of what they did diluted the power of their messaging.

In short, they didn't have a hook.

A sentence and strategy in their messaging that would light up their prospects and get them to respond to their outreach.

When they brought us on the first thing we did was spend several hours deep diving into what they did.

And after quite a lot of digging we found an angle that blew up their pipeline with dozens of Fortune 1000 banks and consulting companies (their target market).

In the video below I break down EXACTLY how we found that hook and why it worked for them.

I hope it helps you find and refine your own too.

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