In this episode of Content Wars, we break down the biggest misconception B2B teams have about podcasts—and how it's burning their content strategy.

Spoiler: the value of a podcast isn’t in the long-form—it’s in the short-form content gold it unlocks. If you’ve ever had leadership shoot down a podcast idea, this one’s for you.

💡 Key Takeaways:

➡️ Why B2B execs say “no” to podcasts (and why they’re wrong)

➡️ How short-form video—not the podcast itself—is the real goal

➡️ Why the best companies don’t overthink setup before hitting record

➡️ What to say to leadership when pitching a podcast

➡️ How podcasting helps executives become better communicators and build authority

⏰ Battle Highlights:

0:00 – Why B2B execs shut down podcast ideas

2:00 – The Joe Rogan misconception

4:15 – The real goal: short-form content

6:00 – Don’t overthink the podcast setup

8:00 – The crossroad: say yes or stay stuck

10:00 – How podcasts improve your communication over time

12:00 – Why storytelling trumps frameworks

14:00 – How to reposition podcasting to get leadership buy-in

#b2bmarketing #contentwars #thoughtleadership