The Back Office

Cierra Campbell is an entrepreneur and the owner of Bluebird Art Studios and Little Chef's Academy, two creative businesses centered around providing opportunities for learning, exploration, and hands-on experiences.

Through her entrepreneurial journey, Cierra has developed a passion for building businesses that reflect her creativity and vision while learning how to navigate the many opportunities, challenges, and decisions that come with business ownership.

As the owner of multiple businesses, Cierra understands the importance of staying inspired, recognizing the value of what she's building, and making intentional decisions about where to invest her time, energy, and resources. Her approach to entrepreneurship is rooted in knowing what she wants to build and understanding that not every opportunity, no matter how exciting it may appear, is worth pursuing.

In this episode, Cierra shares the lessons she's learned about advocating for her businesses, protecting her vision, and maintaining her passion through the different seasons of entrepreneurship. 

In This Episode, We Cover:

• Cierra's entrepreneurial journey and the inspiration behind her businesses
• Building and managing Bluebird Art Studios and Little Chef's Academy
• What it means to advocate for yourself and your business
• Recognizing the value of what you've built and communicating that value to others
• Learning that not every opportunity is the right opportunity
• Why saying no can be just as important as saying yes in business
• Avoiding distractions that pull you away from your bigger vision
• Finding inspiration and maintaining passion as an entrepreneur
• Navigating the challenges of owning and growing multiple businesses
• Making intentional decisions that support long-term goals
• The importance of staying true to your purpose as your business evolves
• Lessons in confidence, leadership, and trusting your vision
• Why growth isn't always about doing more, but doing what matters most

Find Cierra Campbell and Her Businesses Online:

Bluebird Art Studios
Little Chef's Academy

Search for Bluebird Art Studios and Little Chef's Academy on social media to learn more about their programs, classes, and creative experiences.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Are you doing a lot of marketing—or do you actually have a marketing strategy?

In this Strategy Session of The Back Office Podcast, Dalayna Dillon breaks down the difference between marketing activity and marketing strategy and explores how businesses can move from reactive marketing to a more intentional approach.

Building on previous Strategy Sessions about The Clarity Test and your Marketing Ecosystem, this episode introduces the Strategic Marketing Shift—a practical way to step back from the pressure to constantly post, promote and try something new and instead ask what your marketing is actually trying to accomplish.

You'll learn the difference between fire marketing and foundation marketing, why thinking 90 days ahead can transform your content planning, how to give your strategy enough time to work and why sustainable marketing requires systems—not just more content.

Plus, download the FREE Strategic Marketing Shift resource to work through these concepts for your own business.

Listen now and start making the shift from simply doing marketing to marketing with purpose.

Show Notes

Episode: Stop Reacting, Start Strategizing: The Strategic Marketing Shift
Host: Dalayna Dillon
Podcast: The Back Office
Series: Strategy Session

You can be posting consistently, creating Reels, sending emails, running promotions, attending events and trying all the latest marketing tactics—and still not have a marketing strategy.

Marketing activity is not the same thing as marketing strategy.

In this Strategy Session, we're continuing our conversation around the Signify Method and looking at the next shift businesses need to make to create more intentional, sustainable marketing.

After starting with The Clarity Test—making sure your audience understands your message—we explored the Marketing Ecosystem and how the different places your message lives should work together.

Now it's time to ask:

Are all of those marketing efforts actually moving your business toward a goal?

IN THIS EPISODE:

• Why doing more marketing doesn't necessarily mean you're marketing better
• How to recognize when you've fallen into reactive marketing
• The difference between fire marketing and foundation marketing
• Why your business needs both short-term and long-term marketing
• How planning around your next 90 days can give your content direction
• Why your audience may need to hear your message multiple times before taking action
• The difference between optimizing a strategy and constantly replacing one
• Why your marketing shouldn't depend on you remembering to do it
• How systems make your marketing more sustainable
• Five questions you can ask to start making your own Strategic Marketing Shift

FREE RESOURCE: THE STRATEGIC MARKETING SHIFT

Ready to apply this to your own business?

Download the FREE Strategic Marketing Shift resource from Signify Marketing.

Use it to evaluate your current marketing, identify reactive habits and begin creating a more strategic approach for the next 90 days.

Download the Strategic Marketing Shift:
https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6ab34ad345673a3867ff008b/1790134995760/Signify_Strategic_Marketing_Shift.pdf

CONTINUE THE STRATEGY SESSION SERIES

If you haven't listened to the previous Strategy Sessions, go back and listen to:

The Clarity Test — Get clear on what you're communicating before trying to reach more people. https://www.signifymarketing.social/the-back-office-podcast/strategy-session-clarity-test 

The Marketing Ecosystem — Understand how your website, social media, email, Google, content and other marketing channels work together. https://www.signifymarketing.social/the-back-office-podcast/your-marketing-ecosystem 

Then use this episode to take the next step: making sure all of those pieces are working together strategically.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

You’re posting on social media. You have a website. You’ve set up Google. Maybe you’re sending emails, attending events, creating content, running ads, or collaborating with other businesses.

You’re doing a lot of marketing—but is any of it actually working together?

In this Strategy Session of The Back Office, Dalayna continues breaking down The Signify Method by exploring your Marketing Ecosystem: all of the places and touchpoints where someone can discover your business, build trust with your brand, and ultimately take action.

From attracting new people to nurturing relationships and converting customers, this episode will help you step back from individual marketing tactics and start seeing the bigger picture.

Because good marketing isn’t about being everywhere. It’s about making the places you are work together.

Show Notes

Episode: Your Marketing Ecosystem: Making Your Marketing Work Together
Host: Dalayna Dillon
Podcast: The Back Office
Series: Strategy Session

Marketing can quickly become a checklist.

Post on social media. Update the website. Send an email. Run an ad. Attend an event. Start another platform.

But simply doing more marketing doesn’t mean you have a marketing strategy.

In this Strategy Session, Dalayna continues the conversation around The Signify Method, the framework Signify Marketing uses to help businesses move away from random acts of marketing and toward a strategy that is intentional, connected, and built around a purpose.

After beginning with The Clarity Test, it’s time to zoom out and look at the system carrying that clear message: your Marketing Ecosystem.

In this episode:

• A recap of the Signify Method and why clarity comes first
• What a Marketing Ecosystem is—and why marketing is much bigger than social media
• Why having multiple marketing channels doesn’t necessarily mean they're working together
• How customers actually move through your marketing ecosystem
• The three jobs your ecosystem needs to accomplish: Attract, Nurture, and Convert
• Why the customer journey is rarely a straight line
• How social media can support your strategy without carrying your entire marketing strategy
• Why owned platforms like your website and email list matter
• How one piece of content can feed multiple parts of your ecosystem
• Common gaps and dead ends that can cost businesses opportunities
• Why more marketing channels aren't always the answer
• How to audit what you already have before adding another tactic

A thought to take with you:

“Marketing gets a lot less overwhelming when you stop asking, ‘What else should I be doing?’ and start asking, ‘How can what I’m already doing work better together?’”

Your Marketing Ecosystem doesn’t need to include every possible platform or tactic. It needs to include the right pieces for your business—and those pieces need to have a purpose.

Audit Your Marketing Ecosystem

Before you add another platform, campaign, or tactic, take inventory of what you already have.

Download the free Marketing Ecosystem Audit to map out your current marketing, identify gaps, recognize disconnected pieces, and find opportunities to make your existing marketing work harder.

Download the free Marketing Ecosystem Audit: https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6a9f97ea7e0d0478a595dd4f/1788844010401/Signify_Marketing_Ecosystem_Audit.pdf

The Marketing Ecosystem builds on the foundation established through The Clarity Test as part of the Signify Method.

Follow The Back Office for future Strategy Sessions as Dalayna continues unpacking the Signify Method and helping you build marketing where every piece has a purpose.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Before you create more content, spend more money on ads, or add another marketing platform, there’s a question you need to answer:

Is your marketing actually clear?

It’s easy for marketing to become a checklist of things we think we’re supposed to be doing. Post on social media. Send the email. Update the website. Make the Reel. Run the ad.

But doing more marketing won’t fix a message people don’t understand.

In this Strategy Session of The Back Office, Dalayna introduces The Signify Method, a framework for building marketing that works together strategically instead of operating as a collection of disconnected tactics.

And it all starts with Step One: The Clarity Test.

Dalayna walks through five foundational questions every business should be able to answer, the common mistakes that create confusion in your marketing, and a simple five-second test you can use to see your business through the eyes of a potential customer.

Because before you worry about being creative, you need to make sure you're being clear.

Show Notes

Episode: The Clarity Test: Step One of the Signify Method
Host: Dalayna Dillon

Marketing isn't just social media, emails, websites, ads, or content. Those are tools—and without a clear strategy connecting them, it's easy to spend a lot of time marketing without actually moving your business forward.

In this Strategy Session, Dalayna introduces The Signify Method, the framework she uses to help businesses approach marketing as an interconnected system.

The first step is clarity.

Before you amplify your message, you need to know that people understand it.

In this episode:

• What the Signify Method is and why Dalayna created it
• Why clarity has to come before content, advertising, and amplification
• The five questions at the heart of the Clarity Test:
  • What do you do?
  • Who is it for?
  • What problem do you solve?
  • Why should someone choose you?
  • What should they do next?
• How to perform a five-second clarity test on your website or social media
• The biggest clarity killers in business marketing
• Why clever messaging shouldn't come at the expense of clear messaging
• How the "curse of knowledge" can create gaps in your marketing
• Why repetition and consistency are important for brand recognition
• How to evaluate whether your marketing channels are telling one cohesive story

A thought to take with you:

“More marketing doesn't fix a clarity problem. It multiplies it.”

Before you create more, take a look at what you already have and ask whether someone encountering your business for the first time would understand what you do, why it matters, and what they should do next.

Ready to put your own marketing to the test?

Download the free Signify Clarity Test and use it to evaluate your website, social media, messaging, and other marketing touchpoints:

https://static1.squarespace.com/static/64e05b221c358e4b49abe2c5/t/6a9f88bc6b9f6e11d3743a3b/1788840124201/Signify_Clarity_Test.pdf

The Clarity Test is Step One of the Signify Method. Follow The Back Office for future Strategy Sessions as Dalayna continues breaking down the method and helping you build marketing where every piece has a purpose.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Entrepreneurship is about solving problems.

For Dr. Brandon and Dr. Sarah Washatka, that problem wasn't simply how to open another medical practice—it was how to rethink the way healthcare is delivered.

In this episode of The Back Office, Dalayna sits down with the founders of Longevity Effect, an integrative medical clinic in Tulsa that combines conventional medicine with functional medicine, chiropractic care, regenerative therapies, and innovative wellness treatments. Together, they share the journey that led them from collegiate athletics, education, medical school, and chiropractic training to building a practice centered on helping patients heal from the inside out.

The conversation explores what it takes to introduce new ideas in healthcare, earn patients' trust, lead a growing team, and balance marriage with entrepreneurship. Along the way, Dr. Brandon and Dr. Sarah reflect on the lessons they've learned about leadership, innovation, and building something meaningful together.

Whether you're a business owner, healthcare professional, or someone passionate about creating lasting impact, this episode is full of practical wisdom and encouragement for anyone building something that matters.

No one has it figured out. But we are building anyways.

Show Notes

Guest: Dr. Brandon Washatka & Dr. Sarah Washatka 

Business: Longevity Effect

Dr. Brandon and Dr. Sarah Washatka are the founders of Longevity Effect, an integrative medical clinic in Tulsa dedicated to helping people achieve lasting health through whole-person care. By combining conventional medicine with functional medicine, chiropractic care, regenerative therapies, IV therapy, hyperbaric oxygen therapy, ozone therapy, and other innovative treatments, they empower patients to address the root causes of illness and optimize their long-term wellness.

Dr. Sarah is a Board-Certified Family Medicine Physician who brings together her background in conventional medicine with a passion for holistic and functional healthcare. Before becoming a physician, she taught special education while completing the prerequisites for medical school—a journey that reflects the perseverance and purpose she now brings to caring for her patients.

Dr. Brandon is a Board-Certified Chiropractic Physician whose own experience recovering from sports injuries inspired his career in chiropractic and Applied Kinesiology. His passion for innovative, patient-centered care has helped shape Longevity Effect into one of Tulsa's most unique healthcare practices.

In this episode, we discuss:

• The personal journeys that led Dr. Brandon and Dr. Sarah into healthcare.
• How they built Longevity Effect around a shared vision of whole-person healing.
• What regenerative medicine is and why they're passionate about making these therapies more accessible.
• The challenges of introducing innovative treatments and earning patient trust.
• What they've learned about entrepreneurship, leadership, and working together as husband and wife.
• How they continue to grow personally and professionally while building a thriving practice.

Connect with Longevity Effect

Website: https://longevityeffect.com

Facebook: 

https://www.facebook.com/longevityeffect

https://www.facebook.com/IVEffectTulsa

https://www.facebook.com/drwashatka

https://www.facebook.com/MeridianHealthTulsa

Instagram: 

https://www.instagram.com/longevityeffect

https://www.instagram.com/iveffect_tulsa/

https://www.instagram.com/dr.brandon.washatka/

https://www.instagram.com/functionaleffect_tulsa/

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Entrepreneurship often requires more than a great idea—it requires trust, resilience, and a willingness to grow alongside the people building it with you.

In this episode of The Back Office, Dalayna Dillon sits down with Matt and Abbi Lee, the husband-and-wife team behind Divine Health & Wellness in downtown Sapulpa, Oklahoma.

Drawing from Matt's background in primary care and Abbi's experience in organizational leadership, they share how they combined their strengths to build a thriving wellness practice focused on helping people feel their best through personalized care.

Together, they discuss the realities of working alongside your spouse, building a strong team, expanding beyond state lines, navigating growth, and balancing the demands of entrepreneurship with marriage and family life.

Whether you're building a business with your spouse, leading a growing team, or simply trying to create something meaningful, this conversation offers practical insight and honest encouragement for the journey.

No one has it fully figured out.
But we’re building anyway.

In this episode, you'll hear about:

• The story behind starting Divine Health & Wellness
• How Matt and Abbi combined their different professional backgrounds
• What it's really like working together as husband and wife
• Building a healthy culture while growing a team
• Expanding a business beyond Oklahoma through virtual care
• Navigating growth without losing sight of your mission
• Balancing entrepreneurship, marriage, and raising a family
• Leadership lessons learned through building a business together
• Advice for entrepreneurs looking to grow with purpose

Show Notes

Guests: Matt & Abbi Lee
Business: Divine Health & Wellness

Matt and Abbi Lee are the husband-and-wife team behind Divine Health & Wellness, a modern wellness clinic located in the heart of downtown Sapulpa, Oklahoma. Combining Matt's background in primary care with Abbi's extensive experience in organizational leadership and business, they have built a practice centered on helping people achieve lasting wellness through personalized, holistic care.

What began as a vision to provide accessible, individualized health solutions has grown into a thriving business serving patients both in Oklahoma and beyond through in-person and virtual care. Along the way, they've navigated the unique challenges of building a business together as spouses while raising a family, growing a team, and expanding their impact.

In this episode, Matt and Abbi share the story behind Divine Health & Wellness, the lessons they've learned as entrepreneurs, and what it takes to build a business that remains focused on people while continuing to grow.

In This Episode, We Cover:

• Matt and Abbi's professional journeys before entrepreneurship
• The story behind launching Divine Health & Wellness
• Working together as husband and wife in business
• Building a strong team and creating a healthy workplace culture
• Growing from a local clinic to serving patients across state lines
• Leading through seasons of rapid growth
• Balancing entrepreneurship, marriage, family, and raising children
• Lessons learned from building and scaling a wellness business
• The importance of personalized, patient-centered care
• How their vision for Divine Health & Wellness has evolved over time
• Advice for entrepreneurs building a business alongside their spouse
• What the future holds for Divine Health & Wellness

Find Divine Health & Wellness Online:

Website: https://divinehw.com

Facebook: https://www.facebook.com/divinehealthandwellness

Instagram: https://www.instagram.com/divinehealthandwellness

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Content is important—but content alone isn't a marketing strategy.

In this Strategy Session of The Back Office, Dalayna Dillon is joined by content creator Maddie Cheatham for a conversation about what actually makes a marketing campaign successful. Building on Dalayna's social media series, The Makings of a Successful Marketing Campaign, they unpack why businesses often jump straight to creating content before establishing a clear strategy.

Together, they discuss the difference between marketing and content, why every campaign should begin with a defined goal, and how creator partnerships can strengthen a campaign when they're built on trust, authenticity, and shared audiences—not just follower counts.

Whether you're launching a new product, promoting an event, or simply trying to market your business more effectively, this episode will help you think beyond the next social media post and start building campaigns with purpose.

Show Notes
Hosts: Dalayna Dillon & Maddie Cheatham

Content creator Maddie Cheatham joins Dalayna Dillon for a Strategy Session focused on one of the most common misconceptions in marketing: believing that content is the strategy.

Using insights from Dalayna's The Makings of a Successful Marketing Campaign series, this conversation explores the foundational elements every successful campaign needs before the first piece of content is ever created. Maddie also shares her perspective from the creator side of brand partnerships, offering practical advice for businesses looking to collaborate with creators in a way that feels authentic and delivers meaningful results.

In This Episode, We Cover:
- Why content and marketing are not the same thing
- The first question every successful marketing campaign should answer
- How to build strategy before creating content
- The role of goals, messaging, and audience in campaign planning
- Why creator partnerships are about more than making videos
- Building trust through authentic collaborations
- What businesses should know before reaching out to content creators
- Common mistakes brands make when working with creators
- How collaboration can strengthen your overall marketing strategy
- Practical ways to think more strategically about your next campaign

Connect with Maddie
Instagram: https://www.instagram.com/wonderfully_maddie/
TikTok:  ⁨@wonderfully_maddie⁩

About Strategy Sessions
Strategy Sessions are monthly episodes of The Back Office focused on deeper conversations around marketing, leadership, communication, business growth, and strategic decision-making.

These episodes are designed to help business owners think more clearly and build more intentionally.

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Taking over a business is about more than changing the name on the door.

It's learning to lead.Building trust.Honoring what's been built while creating something that's uniquely your own.

In this episode of The Back Office, Dalayna Dillon sits down with Dr. Kamryn Good, owner of Healing Hive Chiropractic, to talk about stepping into business ownership, creating a practice rooted in purpose, and serving families through a different approach to healthcare.

Kamryn shares what it was like taking over an established practice, the challenges of growing into leadership, and why she has intentionally created an environment where both children and parents feel safe, seen, and supported.

Together, they discuss building culture before brand, leading with conviction, navigating the uncertainty of entrepreneurship, and the importance of creating spaces where healing can truly begin.

This episode explores:

• What it's really like to take over an existing business
• Building a culture that reflects your values
• The connection between the nervous system and healing
• Why creating a safe environment matters for families
• Leadership lessons from the first year of business ownership
• Balancing purpose with the practical realities of entrepreneurship
• How faith has shaped Kamryn's approach to serving others

Whether you're an entrepreneur, a healthcare professional, or someone passionate about building a business that makes a meaningful impact, this conversation is full of encouragement and practical wisdom.

Because building a business isn't just about growth.

It's about creating a place where people can thrive.

Show Notes

Guest: Dr. Kamryn Good

Business: Healing Hive Chiropractic

Dr. Kamryn Good is the owner of Healing Hive Chiropractic, a family-focused chiropractic practice dedicated to helping children and families experience healing by supporting the nervous system and honoring the body's God-designed ability to heal.

After taking ownership of the practice, Kamryn has continued to cultivate Healing Hive into more than a chiropractic office. She has intentionally built a welcoming, calming community where families feel understood, children are free to be themselves, and parents leave feeling equipped with hope. Her approach centers on gentle, neurologically focused chiropractic care designed to help families navigate everything from everyday stress to sensory challenges and emotional regulation.

In this episode, Kamryn shares both the clinical heart behind Healing Hive and the entrepreneurial journey of stepping into business ownership while remaining faithful to the mission that inspired it.

In This Episode, We Cover:

• Dr. Kamryn's journey into chiropractic care
• Taking ownership of Healing Hive Chiropractic
• Navigating the transition into business ownership
• Building culture while honoring an existing business
• Why Healing Hive was designed to feel different
• The importance of nervous system health
• Serving children and families through chiropractic care
• Leadership lessons from the first year of ownership
• Creating trust with parents
• Entrepreneurship rooted in purpose and faith
• The challenges and rewards of building a community-centered business
• What Dr. Kamryn hopes every family experiences when they walk through the doors of Healing Hive

Find Healing Hive Chiropractic online:

Website: https://www.healinghivechiro.com/

Facebook: https://www.facebook.com/profile.php?id=61585235345933

Instagram: https://www.instagram.com/healinghivechiro/

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

Entrepreneurship is often talked about strategically.

Growth. Revenue. Marketing. Leadership.

But what about the emotional side of building a business?

In this episode of The Back Office, Dalayna Dillon sits down with Ashley Beers, Licensed Professional Counselor and owner of Anchored in Hope Therapy, for a conversation about the realities business owners often carry behind the scenes.

Together, they discuss the emotional weight of entrepreneurship, burnout, identity, pressure, leadership, and the challenges that come with trying to build something meaningful while still taking care of yourself.

Ashley also shares the story behind Anchored in Hope Therapy, lessons she’s learned while building her practice, and how entrepreneurship has evolved differently than she originally imagined.

This episode explores:

• Why business owners often tie identity to success
• The emotional exhaustion many entrepreneurs quietly experience
• Boundaries, balance, and sustainable leadership
• Why so many leaders struggle to ask for help
• And what resilience actually looks like in real life

This conversation is honest, thoughtful, and deeply relevant for anyone carrying the pressure of building something while trying not to lose themselves in the process.

Because business ownership affects more than strategy. It affects people. No one has it fully figured out. But we’re building anyway.

Show Notes

Guest: Ashley Beers 

Business: Anchored in Hope Therapy

Ashley Beers is a Licensed Professional Counselor and the owner of Anchored in Hope Therapy, a client-centered and family-focused therapy practice committed to creating a safe and supportive environment for healing, growth, and emotional wellness.

Anchored in Hope Therapy is built on the principles of compassion, professional excellence, continuous improvement, hope and healing, client-centered care, and family-focused practices. Through counseling and coaching services, Ashley and her team help individuals and families navigate challenges while prioritizing emotional health and sustainable growth.

In this episode, Ashley brings both the perspective of a mental health professional and a business owner to a conversation centered on the emotional realities of entrepreneurship and leadership.

In This Episode, We Cover:

• Ashley’s journey into counseling and entrepreneurship
• The story behind Anchored in Hope Therapy
• Lessons learned while building and growing a therapy practice
• The emotional pressure business owners carry
• Burnout and emotional exhaustion in entrepreneurship
• Why entrepreneurs often tie identity to business success
• Leadership, boundaries, and emotional sustainability
• The isolation many business owners experience
• Why asking for help can feel difficult for leaders
• What healthy leadership actually looks like
• The emotional realities people don’t talk about enough
• Resilience, healing, and long-term sustainability in business
• What Ashley is still learning as both a counselor and entrepreneur

Find her online at:

https://www.anchoredinhopetherapy.com/

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social

In a world where customers have endless choices, what actually makes a business stand out? 

In this episode of The Back Office, I sit down with Deborah Jenkins, co-owner of Doc J’s Heat & Air Tulsa, to talk about the power of relationships, listening well, and continually learning in business. 

Before stepping into entrepreneurship, Deborah spent more than thirty years in medicine—a background that shaped the way she serves customers, communicates, and builds trust. What emerged from that experience is a refreshing perspective on customer service, networking, and leadership in today’s business world. 

We talk about the importance of authentic relationships, how businesses can create value beyond the service they provide, and why adaptability and lifelong learning matter more than ever. 

This conversation is full of wisdom for entrepreneurs, leaders, and anyone who wants to build a business people genuinely remember. 

Show Notes 

Guest: Deborah Jenkins 

Business: Co-Owner, Doc J’s Heat & Air Tulsa 

Location: Tulsa, Oklahoma 

Deborah Jenkins is co-owner of Doc J’s Heat & Air Tulsa. Deborah’s story goes far beyond HVAC. Before stepping into business ownership, she spent more than thirty years in medicine—an experience that shaped the way she serves people, communicates, and builds trust. 

In This Episode, We Cover: 

- Deborah’s transition from medicine to business ownership 

- How “bedside manner” translates into customer service 

- The power of listening well 

- Networking and relationship-building 

- Staying adaptable and open to learning 

- Standing out in a competitive industry 

- Building trust with customers 

- Leadership and personal growth through entrepreneurship 

Find her online

Website: https://docjsheatandair.com/

Facebook: https://www.facebook.com/docjsheatandair

LinkedIn: https://www.linkedin.com/in/deborahjenkinsdocj/

About The Back Office

Hosted by Dalayna Dillon
Founder & Creative Director of Signify Marketing

The Back Office invites listeners into honest conversations about marketing, growth, leadership, and the real decisions shaping active businesses.

Facebook/Instagram: @signifymarketingsocial 

www.signifymarketing.social