My guest this week is George Kruis, former England and Saracens rugby star turned founder of FourFive.
In this episode, George shares insight into how being a professional Rugby player taught him the invaluable skills he needed to become a founder and business owner. He also shared secrets into how he networked and built a team of employees, as well as why he ventured into the science focussed pharmaceutical side of the CBD industry despite having no experience in the field.
00:00 Introduction
00:55 At what point in your career did you start looking into starting a business?
03:40 Was being second row (a position most prone to injuries) what made you get into the CBD/recovery industry?
7:20 What were the first steps you took into the pharmaceutical industry despite no real experience in it?
10:10 What was the hardest thing you had to come up against whilst starting a business?
16:40 How does the pace of being a founder compare with that of an athlete?
20:10 How did you use marketing to differentiate your product?
28:00 Where do you want the business to be in future?
33:30 The Barbarians backheel conversion kick story
36:20 What advice would you give to other athletes looking to make the transition into business?
45:00 Start up Sin Bin
