The Boys discusses bad commercial pitches and ideas, with James, Andy and Drew taking turns presenting their concepts. They pitch various problematic marketing ideas including a Mazda "Zoom Zammer" slogan, a Pokemon game for elderly people called "Pokemon Get", and controversial food product collaborations. The conversation covers both fictional bad pitch ideas as well as real historical marketing failures like the Pepsi protest commercial and a problematic Subway spokesperson. Throughout the discussion, they evaluate each other's pitches and build on the concepts with additional suggestions, while also going on tangents about topics like shower music preferences. The group maintains a casual, improvisational style while exploring increasingly outlandish marketing concepts.

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