On this weeks’ show Captain Rick Jones discusses one of the most critical elements in Corporate Sponsorship: The Bait.  Plus, we hear from Alex Vergara; a long-time marketing Executive and College Professor to discuss lifetime learning and why it’s so important.  As always, we close with a very special On The Road with Rick.

Episode 12: The Bait with Alex Vergara

Welcome to FROM THE BRIDGE, a place for you to learn more about sports and entertainment marketing, sponsorships, sales, event management, fan engagement along with a variety of information and insights to help you better do your job or pursue your passions.

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It’s the SERIES Finale of From The Bridge. The Captain recaps some of his favorite moments on the podcast and shares his Top 10 Takeaways from The Soap Box.  Plus, he gives us one final great place to eat On The Road with Rick. Thank you to all of The Guest Anglers over the years and especially to you, the listener.  

Episode 90: This is the Captain, signing off.

On a special Christmas Edition of From The Bridge Rick invites Paula Berezin, CEO and Founder of Social Capital, on the show to discuss the importance of giving back.  Plus, he jumps back up on The Soapbox to share a great way to give back during the Holiday Season and gives us another tasty place to eat On The Road with Rick.

Episode 89: All About Giving Back with Paula Berezin

On today’s episode Rick is joined by Mark Wright of Wright Creative.  The pair discuss the importance of storytelling as it relates to brands and businesses and what’s next for Wright Creative. Plus, Rick jumps back up on the proverbial  “Soap Box” and shares another great place to eat “On The Road with Rick.”

Episode 88: All About Storytelling with Mark Wright

Rick sits down with Dave Kirkpatrick of CLC, to talk all about licensing product in College Sports and beyond.  Plus, we jump back up on “The Soapbox” and The Captain shares another terrific place to eat “On The Road with Rick”.

Episode 87: All About Licensing with Dave Kirkpatrick

Rick is joined by the legendary Debbie Antonelli. The two dive deep into a discussion on the upcoming 50th anniversary of Title IX  and what that may mean for women in sports.

Episode 12: The Bait with Alex Vergara

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