This week on the Managed Chaos Podcast, Katrina Purcell sits down with PR strategist and thought leadership expert Lexie Smith to talk about the power of executive branding. From building a strong personal brand to understanding the ROI of putting yourself out there, Lexie shares practical strategies and case studies that show why storytelling and self-awareness are at the heart of lasting impact.

Whether you’re a founder, leader, or executive, this conversation will help you rethink how branding yourself can open doors, build trust, and drive business growth.

💬 If you’ve ever wondered how to stand out in a crowded market or why personal branding matters as much as your product, this episode is for you.

💡 Highlights:

✔️ Why having a plan is the foundation of personal branding

✔️ The role of self-awareness in building your brand

✔️ Common pitfalls leaders face when branding themselves

✔️ How storytelling makes your brand relatable and engaging

✔️ Case studies showing ROI on executive branding

✔️ Why investors often back the entrepreneur, not just the product

🔗 Connect with Lexi Smith:

LinkedIn: https://www.linkedin.com/in/lexie-smith-pr/

Website: https://growthmodeon.com/

🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com

👥 Connect on LinkedIn:

Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leader

Katrina Purcell: https://www.linkedin.com/in/katrina-purcell/

🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.