People don't hire you because of what you do. They hire you because of what it does for them.

What problem or quandary are you solving for them?

If you design websites for barbers, what do the barbers want? A pretty website? A shop full of bald men who don't need a haircut? No. The aim of the website may be to get the right kind of traffic to their shop.

Knowing what the aim of the service is, why your clients are buying, is much more important than speaking about what you do.

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