There’s been plenty of coverage and analysis in the aftermath of Trump’s victory.

It’s while there is such a thing as over-simplifying these, sometimes, there’s solace in simplicity, so long as it’s not simplistic.

And I think every corporate communicator has a simple lesson to learn from the results.

It’s not about who has the better ground game.

It’s not about who signals the right virtues.

It’s not about whether you can or should trust public opinion polling.

It’s about one simple thing: Do you know what the ballot question is?