The Barbie Doll is one of the most popular toys for young girls. Barbie has both a positive and negative impact on girls’ perception about their own capabilities, career, and relationships. In this podcast we sit with North America Director of Business Development Askia Underwood to discuss Barbie, her impact on culture. What is it about Barbie–as a name, image, and persona–that appeals to pop culture and female rappers? Hip Hop use Barbie to represent and challenge mainstream standards of beauty and femininity. Barbie Doll Effect- it’s real! Grab your popcorn and get ready for this exciting new episode.