In the late 1970’s, Major League Baseball was a lagging brand, vulnerable to losing a whole generation of kids. Baseball countered this with television programming targeting children and teens. Hear the short story of how The Baseball Bunch, was able to bridge the divide between kids and MLB during the 80’s. #JohnnyBench #SanDiegoChicken #TommyLasorda #BaseballBunch #Baseball #TugMcGraw #PeteRose #MLB #MajorLeagueBaseball