I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

Feeling like you can’t keep up with the ever-changing world of digital marketing? Trust me, you’re not alone. But here’s the truth: people haven’t changed—so the principles that sell have hardly changed either. In fact, what worked in 2010 works today, and will work in 2030.

In this episode of Million Dollar Year, Ruth uncovers five timeless sales principles that cut through the chaos and fix what’s broken—no matter what new tool or algorithm just dropped. If your sales feel harder than they should, it's time to return to the fundamentals.

What You’ll Learn:

• Confusion kills conversions—If your message isn’t crystal clear in 30 seconds, you lose.
• Empathy + Authority = Trust—You must show you understand and you can help.
• Sell what they want. Deliver what they need. Appeal to desire, not your diagnosis.
• Know your buyer types. Red, Green, Blue, Yellow—they all buy differently.
• Everything is sales. From your social media captions to your customer support—every interaction either builds trust or erodes it.

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Key Quotes:

• “If someone can’t answer what this is, who it's for, and why they need it now within 30 seconds—you're already losing them.”
• “People buy what they want—and then we show them what they need.”
• “When every interaction in your business is consistent, building trust and reinforcing your message—it turns chaos into conversions.”
• “These principles worked before digital marketing existed. They still work today. And they will work long after tomorrow’s tool fades away.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz