Fans are the lifeblood of an artist's career. So engaging with them is key. Harry Willis walks us through how POP (https://www.iampop.com) can enable direct dialogue with them via 'Chat Marketing'.Head to www.abcmusic.co/podcast for the episode, or search ABC Music Talk in your favourite podcast app.Music: Scott Diaz 'Lift It Higher' https://scottdiazmusic.com/Video: Created by Alex Branson edited by https://rotorvideos.com/abcmusichttps://youtu.be/zESZtKVj_2A

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