A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan. In this episode, I walk you through the 3 aspects and give you pointers on how to execute. What you'll hear about: <ul> <li style="font-weight: 400;">Budget & why it should be first</li> <li style="font-weight: 400;">Tailoring your channels to your goals</li> <li style="font-weight: 400;">Keeping creative assets simple & clean</li> </ul>

A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan. In this episode, I walk you through the 3 aspects and give you pointers on how to execute. What you'll hear about: Budget & why it should be first Tailoring your channels to your goals Keeping creative assets simple & clean

A paid media strategy has a ton of moving parts and decisions to make. For the best performing campaign possible, I put together 3 aspects for you to keep in mind as you formulate your plan. In this episode, I walk you through the 3 aspects and give you pointers on how to execute. What you'll hear about: <ul> <li>Budget &amp; why it should be first</li> <li>Tailoring your channels to your goals</li> <li>Keeping creative assets simple &amp; clean</li> </ul>

The Basics of a Paid Media Strategy

Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success.

Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.

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Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success. Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers practical advice you can apply right away. Tune in for stories of innovation, best practices, and SmartBug's unique approach to solving complex marketing challenges—served straight from the source.

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The Basics of a Paid Media Strategy

The Basics of a Paid Media Strategy