David Traina, owner and CEO of Traina, a San-Diego based branding agency, joins us to discuss the basics of branding. What is the most important element of branding? How do you measure branding ROI (return on investment)? Can Dave help our podcast brand, or at least the logo? What are some branding success stories and branding fails? When should a company start considering their brand strategy? What educational background do you need to work in branding?