According to Derek Hovinga, “Inbound Marketing is a marketing methodology that uses content to attract visitors, nurture leads, and delight customers.” Derek is the Owner and Inbound Marketing Strategist at The Inbound Lab, which focuses on—you guessed it—inbound marketing. So what marketing strategies does inbound marketing encompass? Is inbound marketing the way of the future? Listen to the episode to hear Derek’s thoughts on this relatively new field of marketing. 

Outline of This Episode

• [3:20] How The Inbound Lab was created
• [9:09] Marketing as an industry is forward-thinking
• [13:17] The difference between inbound and content marketing
• [15:18] What is Brian Halligan’s Flywheel?
• [23:14] Honing in on email marketing
• [26:17] The basics of marketing qualified leads
• [35:55] Newsletters and email campaigns
• [40:02] Derek’s metrics agreement with partners 
• [44:00] How to learn more about The Inbound Lab

Resources & People Mentioned

• The Flywheel Model

Connect with Derek Hovinga

• The Inbound Lab
• Connect with Derek on LinkedIn
• The Table Side Mashed Potatoes Podcast
• The Client’s Side Podcast

Connect With the Content Callout Team

• https://ContentCallout.com 

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