The fight against wool - a story of lawsuits, bad science and political kowtowing

In this episode I speak to Greg Smith, CEO of wool carpet manufacturer Bremworth, about how regulations and selective science is showing wool is somehow worse for the planet than synthetic materials.

We delve into government intervention and how politicians appease voters and their climate views.

The lawsuit against Bremworth.

And what the future holds.

We talk about Greg's mind-shift when he leaves the jewellery world for primary industries.

Why are governments intervening in the industry? (at min 15:44)

Did he expect the backlash from synthetic industry when Bremworth began promoting wool?

The impact of the cyclone and flooding on Bremworth's factory.

https://bremworth.co.nz

All music by Jacques van Wyk