Welcome to Rules Don’t Apply, a series that redefines what’s possible by exploring the unconventional wisdom of pioneers, provocateurs, and disruptors.

In this special episode, filmed live at SXSW Sydney, we sit down with futurist and professor Brian David Johnson to uncover the future of AI, human creativity, and longevity.

Brian shares his compelling vision for a world where AI isn’t just a tool, but a force that reshapes our lives, careers, and understanding of what it means to be human. With thought-provoking insights, he reveals why creativity may be our strongest asset in the age of AI, and explores the potential to extend our lifespans and what it could mean for society.

If you’re ready to dive into the big questions shaping tomorrow, this conversation is for you.

Tune in to hear Brian David Johnson’s bold predictions for a future that’s not just inevitable—but one we can create.

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