During the height of the cold war, the space race between the U.S. and the U.S.S.R. was as much an ideological struggle as a battle of technological exploration. This plays out in our own time through a struggle for design and control over the next wave of invention. In our interconnected world, and at the precipice of machine learning and artificial intelligence, ideological values play an increasingly existential role in the future of tech. But who controls these values and how?