Roster Radio

The Beauty Discourse: A Fireside Chat with Make Up For Ever's President & GM Americas, Sonika Malhotra


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What does it take to lead a 40-year-old artistry brand in the modern beauty world? How do you balance a global brand identity with market-level strategies in today’s competitive market? How do you empower a team to take the right risks, and scale pilot tests?💄🎙️💭  

Join your host, Ilina Luthra, as she dives into these questions (and so many others) with Sonika Malhotra, President and General Manager Americas for MAKE UP FOR EVER. With a career spanning continents, categories, and groundbreaking achievements—like co-founding the sustainable beauty brand, Love Beauty and Planet—Sonika shares her unique perspective on the beauty industry's power and responsibility in serving its consumer.

On our Radar are the challenges of leading an autonomous brand under the world's luxury leader, LVMH, and Sonika’s powerful journey, ranging from global geographic transitions to category transitions.

Tune in to hear exclusive insights from one of beauty’s top executives. Follow Roster Radio: The Beauty Discourse for more conversations with the leaders shaping beauty and wellness, worldwide. 

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Roster RadioBy Ilina Shobha Luthra

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