How does a brand formulate and promote skincare products that retain brand equity for decades?💄🎙💭 Join your host, Ilina Luthra, as she answers this question (along with many others) with Tamar Kamen (ex-Topicals), Tori Douglas (ex-Fresh), and Emma Carries (Sulwhasoo, Amorepacific).   In this half-hour conversation, we unpack the complexities of formation, regulation and compliance, digital marketing strategies, the role of influencers, and the impact of packaging on the success of hero products. This episode tackles key questions: Is all press good press? How can startups effectively enter the beauty market? How do brands localize, to acquire customers, across diverse markets?   🎙On The Roster: Tamar Kamen (Product Superstar): A hero-making product development, innovation, and marketing beauty industry expert with over 20 years of experience at brands like Topicals, Peter Thomas Roth, Estee Lauder, Dr. Dennis Gross, and Dr. Brandt, and more.   Emma Caris (PR & Influencer Superstar): A true-blue PR native, Emma manages all things Public Relations and Influencer Marketing for the luxury division at AMOREPACIFIC, where her number 1 priority is the Sulwhasoo brand.   Tori Douglas (Digital Superstar): Tori has made waves as the global digital experience and innovation lead at Fresh (LVMH), excelling in UX/UI design, digital marketing, and e-commerce.   Tune in for an expert conversation that blends industry trends with practical strategies. Follow and/subscribe as we continue to share advice and actionable insights from beauty and wellness industry experts.