Creating a signature or hero product is a powerful strategy to enter the beauty market. Focusing your efforts to maximizing your efforts. In this episode I make the case for launching with one signature product. Using my experience launching with multiple products as a cautionary story to avoid.

If you need help with narrowing your focus and product ideation you can work with me exclusively to make sure you are set up for success!

Get on the waitlist for the $0 to Indie Beauty Brand coaching program, launching this month.

Sign up here: https://www.shecreatescollective.com/indiebeautybrand