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In this episode of Pricing Heroes, we speak with Corina Manea, Vice President of Commercial at flaconi, Germany’s leading online beauty retailer. Corina shares her journey from Team Lead of Pricing to VP, and how she helped flaconi evolve from manual pricing processes to AI-powered optimization. She explains what makes pricing in luxury beauty so complex, how flaconi balances speed with strategic control, and why pricing teams are uniquely positioned to drive commercial transformation.

Key Topics:

• Career development across pricing and commercial functions
• Building pricing maturity — from spreadsheets to scalable systems
• Balancing pricing agility with brand integrity in beauty retail
• Experimentation, cross-functional collaboration, and internal advocacy
• How WeCommerce culture fuels pricing and team growth

Recommended Resources:

• Predictably Irrational by Dan Ariely

Connect with Corina Manea:

• LinkedIn: https://www.linkedin.com/in/corina-manea-831b9493/

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