There is a scene in Tom Cruise’s movie, The Minority Report where Tom Cruise walks through a shopping centre of the future and is hit with personalised audio messages and holograms of the stores that he walks past, enticing him to come in store and shop. I remember watching this movie back in the early 2000s and being blown away by what seemed like advertising in the very distant future. It was far-fetched and unrealistic to think that in a time where online shopping wasn’t even common, that technology could intersect with our physical lives in this way. Well, my friends, I am very afraid that that day has come, only 20 years later. Today, with artificial intelligence or AI and augmented reality or AR, our online and offline shopping experiences are blurring and we are on the cusp of a new age of retail. 

This week I am chatting to Adam Gam from a company that is named Perfect Corp, the precise name I would have imagined for a company such as this when I was watching Minority Report back in 2002. They have developed AR and AI technology that is futurising the beauty industry in our present world. And today we will be talking all about it and how it is encouraging social commerce sales.

Website 

https://www.perfectcorp.com

Adam Social Handles 

https://www.linkedin.com/in/adamjgam

https://twitter.com/adam_gam

Perfect social handles 

https://www.linkedin.com/company/perfect-corp

https://instagram.com/youcamapps

https://mobile.twitter.com/youcamapps

https://www.facebook.com/youcamapps/