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The Beginner's Mind: Why Naiveté is a Critical Business Asset
Having a sense of naïveté is never a bad thing. Because there are no risks, when there are no rules.
In the Beginner’s Mind, the most outlandish and bizarre ideas could be the best. And who knows? Maybe they’re right.
In this episode, host Mike O’Toole is joined by David Rogers of the Columbia Business School to discuss the "Zen mentality" importance of naïveté for new, unconventional brands. Using previous guests – such as Higher Ground Farm and Unreal Brands – they explain how sometimes not having an expertise gives brands more options to succeed.
You can also subscribe to The Unconventionals on iTunes andStitcher. And be sure to join the conversation on Facebook and Twitter as well.
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By PJA Radio
4.8
2727 ratings
Having a sense of naïveté is never a bad thing. Because there are no risks, when there are no rules.
In the Beginner’s Mind, the most outlandish and bizarre ideas could be the best. And who knows? Maybe they’re right.
In this episode, host Mike O’Toole is joined by David Rogers of the Columbia Business School to discuss the "Zen mentality" importance of naïveté for new, unconventional brands. Using previous guests – such as Higher Ground Farm and Unreal Brands – they explain how sometimes not having an expertise gives brands more options to succeed.
You can also subscribe to The Unconventionals on iTunes andStitcher. And be sure to join the conversation on Facebook and Twitter as well.