Pras explains how the three founders of Doctor Multimedia grew up surrounded by doctors. They realized early on that doctors received little business training. No matter how well versed in science, hardly any of them had any marketing experience, especially when it came to the internet.

So Pras and his partners used their intimate knowledge of medical practices and the personalities of doctors to found Doctor Multimedia, a digital marketing agency dedicated exclusively to helping doctors make sense of the internet and online marketing. Long before their official name and corporate papers, they helped one doctor in Las Vegas market his practice as a favor. Now, they help thousands of medical practices daily.