This episode of "Founders Future" features an interview with Wesleyne Whitaker, founder of Transformed Sales, a behavior-based sales training firm. Wesleyne shares her inspiring journey from a recovering chemist to a successful entrepreneur who helps organizations in technical fields overcome sales challenges.

Wesleyne's expertise stems from her own experiences, including a period of low performance as an international sales manager. She learned to identify and address the underlying behavioral and mindset issues that were hindering her team's success. This led to a successful sales team and eventually to the creation of Transformed Sales.

The episode delves into the challenges Wesleyne faced during the early days of her business, particularly the impact of the pandemic and her personal journey. She emphasizes the importance of learning to delegate and build a company that can function independently.

Wesleyne provides valuable insights for aspiring entrepreneurs, particularly those working in technical fields, offering practical advice on how to identify their ideal customers, address their needs, and transition from a W-2 role to business ownership. The episode concludes with Wesleyne's vision for the future of Transformed Sales, which includes franchising and scaling her business to reach a wider audience.