Starting a business or have a great idea and don't know the next steps? Do you already have your business up and running but not hitting your demographic? In this episode, let's hear some expert advice from branding and marketing expert, Jane Rowley. Jane explains branding in its easiest definition dives deep into identifying your ideal client base and how you can tailor your marketing accordingly. Check out this informative chat and make sure you know the rules of the game in order to make your business a huge success!