The Public Relations Podcast

The Bell Pottinger Scandal, 2017 - Agenda-Setting and Framing Theory


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Uncover how global PR giant Bell Pottinger used powerful PR communication strategies, Framing and Agenda-Setting, to manipulate public perception in South Africa, igniting a scandal that destroyed their reputation overnight.

Image courtesy of superlinear.co.za

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The Public Relations PodcastBy Andrew Ogura