Kelly talks with Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, about how her brand is cultivating community one scoop at a time. They also discuss Jeni’s commitment to equality and how she’s transforming the ice cream experience.

The Belonging Brief Episode 11 - Jeni Britton Bauer, Founder, Jeni’s Splendid Ice Creams

The Belonging Brief is a series of interviews conducted by Kelly Mooney, Chief Experience Officer, IBM iX, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.

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The Belonging Brief Episode 11 - Jeni Britton Bauer, Founder, Jeni’s Splendid Ice Creams

The Belonging Brief Episode 11 - Jeni Britton Bauer, Founder, Jeni’s Splendid Ice Creams