Free trials and proofs of value are key factors in deciding whether or not to purchase a cybersecurity solution.

But there are concerns with them too.

CISOs and security practitioners have to be real smart and careful about which products they allow within their environments.

In this episode, I had a brutally honest conversation with Nick Ryan, Director - Enterprise Security, Governance, Risk, & Compliance (CISO), Baker Tilly US, about his challenges, goals, what vendors do that piss him off, and the alternatives.

Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/