When most people look for a place to eat, they typically try to determine what the restaurant specializes in before deciding to dine in. Studies show that as society continues to move forward, individuals are looking for companies who specialize in what they are looking for, the insurance industry is no different. In this episode of the GEEK FREAKS PODCAST, we put Ryan Spalding, CEO of Worthy Insurance Group, on the Insurance Hot Seat to explain how beneficial it is to find a niche for your insurance agency.