Do you ever fall into the trap of thinking bigger is better? In our experience of booking guests on podcasts this just isn't true. There are so many benefits of talking to a small audience consisting of the right people. We talk about:

• Why small audiences are powerful
• How talking to a small audience can help you with your messaging
• Serving the right people over everyone

Key Takeaways

• The fact that podcasts typically have small, niche audiences is actually one of the reasons they’re so powerful.
• We’ve seen some really great results from our clients being guests on smaller shows and that comes from the intimacy of the medium and the connectivity through sharing stories and giving the audience the chance to know, like and trust you.
• With a small audience you can develop a group of loyal fans
• Small audiences are really powerful. They're more likely to buy from you
• The more you understand who your audience is they more specific you can be with your marketing, your messages
• "The goal isn't to serve everyone. The goal is to serve the right people." Seth Godin.

Quote Conversions are way higher when you have a smaller audience.– Stu MclarenMentioned in This Episode

Seth Godin

C S Lewis

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