Content Marketing is critical for building brand awareness, equity and authority. Every business can benefit in some way from developing a content marketing strategy.

This episode discusses one of the many benefits of content marketing- brand visibility. It's an almost intangible quality, but it's vital if you want to increase your customer base. We cover the four phases of familiarity that customers go through including: unawareness, awareness, recognition, familiarity and greater customer retention.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode? Check your backlinks for free!

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