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Exposure to fresh perspectives, new ways of doing things, alternative solutions, peer networks, and creative ideas is fundamentally every association's core purpose; and building and capitalising on an international network is an effective way of delivering against an association's mission. But many association leaders grapple with international business development, not least because of the perceived time, money, and resources required but also because the relevance isn't always obvious. In this week's episode Elisa and Andrew explore the realities of going global - the benefits, the risks, the barriers, and the opportunities - and the need for informed decision-making when contemplating international strategy.

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