In previous episodes, we've discussed optimizing product data, and the term "PIM" always comes up. So we invited a guest to break down just what a good PIM does, and how product information management software can bring a lot of value to businesses with eCommerce sales channels.

Guest: Jon Marsella, JasperPIM.com

Host: Robert Rand, JetRails.com

If you enjoyed this episode, you'll probably like episode 33 on Digital Merchandising too: https://jetrails.com/podcast/?season=1&episode=33